Why you must spend hundreds of dollar on market research efforts and market research tools if you can have it free, best of all, those tools are available online, so you can perform in-depth market research or product without hiring professionals.
Before you start your online journey, you must know who your target market is, what kind of product they usually purchase, how much money they spend on that specific market and where is their demographic location. Here is some tools you can use to identify your niche market :
- G**gle
Unless you have been living under a rock, you have to know this big G. They do have a Keyword research tool named "G**gle Keyword External Tools", click here to access this fantastic tool.
Step 1 : Put the keyword you want to check for, e.g "dog training guide" (without quotes)
Step 2 : Enter the CAPTCHA code
Step 3 : Hit "Get Keyword Ideas"
Step 4 : Under "Choose columns to display", please select "show/hide columns"Now, you have tons of keyword ideas to start with.
- Amazon
Step 1 : Go to Amazon Website. Let's start with "Electronics". Please click the link located on the left panel
Step 2 : On top of the menu bar, please click "Bestsellers".Repeat this step for other categories you want to market for.


- Alexa
Through this site you can "spy" on our competitions without getting caught. You can check their site popularity, ranking and source of traffics (by country). Please take note that in terms of popularity a lower figure is better in Alexa.
Step 1 : Go to this site Alexa
Step 2 : Type in the website address your want to "spy"
Step 3 : Choose "Site Ranking" from the drop down menu
Step 4 : Press "Go" button
- Yahoo! Buzz
No fancy steps here, just check what's today's Buzz on Yahoo! Buzz. Pick the hot topics and start posting, people love controversial things, what's new happenings, etc.
By using these market research tools you can quickly analyze what kind of products that you want to promote or to write. Hope you get some ideas on how to do a market research without spending a dime. In the next post I will show more handy tools.